Essays about: "Fangfang Guo"

Found 1 essay containing the words Fangfang Guo.

  1. 1. The development road of a successful brand : a case study of Tencent QQ

    University essay from Avdelningen för ekonomi

    Author : Sainan Li; Fangfang Guo; [2012]
    Keywords : Tencent QQ; brand equity; brand development; overseas;

    Abstract : The aim of this research project is to analyze why Tencent QQ developed so fast in China over nearly a decade, how they built the Tencent QQ brand so successfully, and how they maintained that success in China. Also discussed is the degree of influence which Tencent QQ has had in Sweden. READ MORE