Essays about: "Francesco Cordeschi"

Found 1 essay containing the words Francesco Cordeschi.

  1. 1. Managing external relations to impose an industry standard; Volvo and the self-driving cars: a case study

    University essay from Göteborgs universitet/Graduate School

    Author : Francesco Cordeschi; [2017-09-13]
    Keywords : industry standard; technological trajectories; driverless technology;

    Abstract : The present master thesis aims at studying the process of standard imposition under a relational perspective. After an analysis of the existing literature, a theoretical model is developed to study what are the optimal relationships an incumbent and influent firm needs to have with its industry, with institutions and with academia and universities in order to impose a new technology in the market as an industry standard. READ MORE