Essays about: "Frida Wiberg"

Found 1 essay containing the words Frida Wiberg.

  1. 1. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind

    University essay from Lunds universitet/Produktionsekonomi

    Author : Frida Wiberg; Alexandra Kjellman; [2023]
    Keywords : Mixed methods research; Case study; Retail; Digitalization; Beauty Industry; Abductive Research; Technology and Engineering;

    Abstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE