Essays about: "Gaming industry Horizontal integration"

Found 1 essay containing the words Gaming industry Horizontal integration.

  1. 1. Physical Distribution in a Digital World : A study of the gaming industry

    University essay from Internationella Handelshögskolan

    Author : Mikaela De Young; William Lehmus; Viktor Sundqvist; [2012]
    Keywords : Consumer interaction; Disintermediation; Distribution; Gaming industry Horizontal integration; Network theory; Strategic networks; Value chain; Value creation; Value network; Vertical integration; Value constellation;

    Abstract : Purpose: The aim of this thesis is to explore the impact that increased availability of digital distribution has on physical distribution. The focus is on the effects that digital distribution has on the value creating processes of game developers with regard to distribution alternatives, strategic networks and consumer interaction. READ MORE