Essays about: "Garniasih Garnijanto"
Found 1 essay containing the words Garniasih Garnijanto.
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1. INTERPRETING COUNTRY-OF-ORIGIN EFFECTS IN HIGH- AND LOW-CONTEXT CULTURE SOCIETIES
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To explore and describe how country-of-origin has its effect towards both high- and low-context culture societies. Theoretical perspectives: Country-of-origin effect, cultural context, international marketing. READ MORE
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