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Found 2 essays matching the above criteria.

1. 1. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

   University essay from Göteborgs universitet/Graduate School

   Author : Katharina Arnold Veronika; [2016-07-04]
   Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

   Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE

3. 2. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

   University essay from Institutionen för ekonomi

   Author : Ina Landua; [2008]
   Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

   Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE