Essays about: "Gustav Lovén"

Found 1 essay containing the words Gustav Lovén.

  1. 1. Entry Mode Strategy and the Effect of National Culture on Foreign Subsidiary Performance

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Claes Friberg; Gustav Lovén; [2006]
    Keywords : Entry Mode; Performance; National Culture; Foreign Subsidiary; Strategy;

    Abstract : This study raises a new question regarding the link between cultural distance and entry mode performance. Previous studies have found a relationship between entry mode choice and performance. Others have shown a relationship between national culture and the choice of entry mode. READ MORE