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1. 1. How to succeed with value-based pricing : A case study of how a Swedish OEM is working with price strategy in the context of globalization

   University essay from KTH/Organisation och ledning; KTH/Hållbarhet och industriell dynamik

   Author : HANNAH HANNAH BJÖRK; LINA FORSBERG; [2015]
   Keywords : Value-based pricing strategy; pricing process; pricing strategy; OEM; MNC; globalization;

   Abstract : In today’s world, change is faster than ever with rapid technological development and increasing global competition. The effects of globalization have led to more intense international competition when competitors originate from different parts of the world. READ MORE