Essays about: "Hotel"

Showing result 1 - 5 of 105 essays containing the word Hotel.

  1. 1. Hospitality and Sustainability A case-study and comparison of the sustainability work by hotels in the Gothenburg area

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emelie Björnefors; Louise Kjellsson; [2014-08-14]
    Keywords : Hotels; Hospitality; Sustainability; Environment; Gothenburg;

    Abstract : Background and problem: The growing worldwide tourism industry and its potential impact on the environment has become a hot topic within the global hospitality industry. There has been an increase in the consciousness of sustainability issues over the last decades amongst hoteliers and investors. READ MORE

  2. 2. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Saidac; Magnus Wahlström; [2014]
    Keywords : eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

    Abstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE

  3. 3. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Florén; Hanna Poutanen; [2014]
    Keywords : sustainability; sustainability communication; csr; sustainability communication content; sustainable branding;

    Abstract : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. READ MORE

  4. 4. Assessing Supply Chain Management in the Context of Iran’s Five Star Hotel : The Case of Tehran Azadi Hotel

    University essay from Luleå/Institutionen för ekonomi, teknik och samhälle

    Author : Saeed Seyed Kazemi; Amir Arad Sanaei; [2014]
    Keywords : ;

    Abstract : The end result and goal of any commercial service provider is to present quality service, satisfy customers in the most efficient and effective manner and in return sustain and gain profit. In order to do so, companies need to manage the entire chain of their supplies, from the upstream suppliers to the downstream end customers. READ MORE

  5. 5. Assessment of Customer Satisfaction In 4star Hotels Of Parsian Hotel Chain In Tehran

    University essay from Luleå/Institutionen ekonomi, teknik och samhälle

    Author : Shahram Salehi; Ali Mohammad Hosseinzadeh Hanzaei; [2014]
    Keywords : service quality; Customer satisfaction; guest expectation; guest perception;

    Abstract : Due to the current challenges facing the hotel service provider such as “high customer demand on quality”, “increasing competition for high customer satisfaction” and “the demand for full service” which are directly related to better understanding the attributes of hotel service, quality of service is the fundamental factor to measure customer’s satisfaction in hotel industry. The target of the study is to analyze guest`s expectations (what creates satisfaction sense for a guest), perceptions of hotel services and also to ascertain SERVQUAL components (5 Dimensions) for evaluate quality of service in Parsian hotels in Tehran (PHIT). READ MORE