Essays about: "Hotel"

Showing result 1 - 5 of 122 essays containing the word Hotel.

  1. 1. Facebook as a tool for building customer relationships in the hospitality industry : A quantitative study on the effects of Facebook activities on relationship drivers and relational benefits

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Emma Larsson; Malin Eriksson; [2014]
    Keywords : Customer relationships; Facebook; Social media; Social CRM; Relationship drivers; Relational benefits;

    Abstract : The main purpose of this study is to investigate the effects of Facebook activities on relationship drivers and relational benefits and the effect of relationship drivers of relational benefits perceived by customers to Pite Havsbad. To do this we have explored the relationship between a number of Facebook activities, relationship drivers and relational benefits. READ MORE

  2. 2. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
    Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

    Abstract : Course:FOA214 Bachelor Thesis in Business Administration, 15 ECTSUniversity:Mälardalens University School of Business, Society and EngineeringDate:2014, June 2ndAuthors:Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao SongTutor:Zarina OsmonalievaExaminer:Eva Maaninen-OlssonKeywords:Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel.Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities?Purpose of Research:The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE

  3. 3. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
    Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

    Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE

  4. 4. Determinants of Hotel Room Rates in Stockholm : A Hedonic Pricing Approach

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Mehari Semere Kefela; [2014]
    Keywords : Hedonic price; Lancaster; room rates; hotels; hotel characteristics; Stockholm;

    Abstract : Using Lancaster’s characteristics approach to consumer theory the study investigates the impact of a variety of characteristics on the rates charged for hotel rooms in Stockholm. In particular, it examines how a number of these characteristics explain variations in room rates between weekdays and weekends. READ MORE

  5. 5. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Saidac; Magnus Wahlström; [2014]
    Keywords : eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

    Abstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE