Essays about: "How IT system strategy is used in a business"

Showing result 11 - 15 of 72 essays containing the words How IT system strategy is used in a business.

  1. 11. Communication strategies in a value-related crisis : case study of Oatly

    University essay from SLU/Department of Molecular Sciences

    Author : Alexandra Steinwall; [2021]
    Keywords : Corporate social responsibility; crisis communication; crisis response; CSR communication; CSR crisis; food industry; food sector; situational crisis communication theory; sustainability; value-related crisis;

    Abstract : The global food system faces great challenges in terms of sustainability. The access to food is unevenly distributed and one third of the population is either suffering from micro deficiencies or from a high calorie intake. READ MORE

  3. 12. The Nationalist Beauty Ideal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Fransson; Asta Nordlund; [2021]
    Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

  4. 13. How do SMEs in Sweden perceive the usage of SEO?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sabin Ajam; Berivan Batak; [2021]
    Keywords : SEO; digital marknadsföring;

    Abstract : The purpose of this study has been to find out how SMEs in Sweden perceive SEO as a marketing tool. In order to answer the purpose of the study, we have selected five small and medium enterprises to take part in their stories and perceptions of SEO. As a method, we have used interviews to be able to answer the purpose of the essay. READ MORE

  5. 14. Less is More - Minimalism as an Approach to Sustainable Business-Making in the Fashion Industry

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Lena Botzem; Sarah Schimmer; [2021]
    Keywords : Minimalism; Sustainability; Fashion Industry; Business Strategy; Fair Fashion; Business Organisation;

    Abstract : Research on minimalism on the individual level shows the concept to be linked to ecological sustainability by applying methods such as reduction of consumption and valuing of product quality over quantity. In the fashion industry, concepts like ‘capsule wardrobe’ propose a reduced but high-quality, timeless wardrobe. READ MORE

  6. 15. CHALLENGES TO OVERCOME IN THE SERVICE JOURNEY

    University essay from Göteborgs universitet/Graduate School

    Author : Madeleine Ngo; Katie Thielemann; [2020-07-23]
    Keywords : Business Model Innovation; Subscription-Based Revenue; Data-Driven Business Model; Servitization;

    Abstract : Background: During the last few years, the manufacturing industry has experienced a multitude of disruptions. One major strategic shift that is occurring across industries today is the implementation of services or “servitization”. READ MORE