Essays about: "Influence of customer behaviors in co-creation of service delivery"

Found 1 essay containing the words Influence of customer behaviors in co-creation of service delivery.

  1. 1. The role of customers on the co-creation of Service Climate in a restaurant setting: A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Utsav Sinnya; [2014]
    Keywords : Service climate; Value co-creation; Service-dominant logic; Social interaction; Customer Experiences and drivers of experiences; Influence of customer behaviors in co-creation of service delivery;

    Abstract : The benefits of customer co-creation of value in the service delivery process have been well established through recent literatures. However, despite the fact that there has been an increase in the awareness of the importance of customer behaviors in the service delivery process, little research has been done to investigate the role of customers and their influence in co-creating the service climate within organizations. READ MORE