Essays about: "Integrated Market Communication"

Showing result 1 - 5 of 70 essays containing the words Integrated Market Communication.

1. 1. The Importance of a well-functioning management System and Communication in Achieving Organizational Success

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Victoria Löfgren; [2023]
   Keywords : Communication; continuous improvements; management system; quality; leadership; organizational structure; organizational strategy; Kommunikation; ständiga förbättringar; ledningssystem; kvalitet; ledarskap; organisationsstruktur; organisationsstrategi;

   Abstract : The thesis aims to investigate the various factors that impact the management system, organizational structure, communication, and growth and how the management system can improve organizational outcomes. To achieve this, a case study approach was used, with 134 employees from the organization invited to participate in the questionnaire to share their perceptions of the management system. READ MORE

3. 2. The Evolvement of the Wireless Industry Capability for Agile Service Production

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Gustav Curan; [2023]
   Keywords : 5G; Software-defined networking; SDN; Programming;

   Abstract : Along with the dramatic changes that have happened over the years, from the first-generation (1G) of mobile networks to the current fifth-generation (5G) of mobile networks. A wide range of different technologies has been seen as potential possibilities for changing and improving the 5G networks, whereas Software-defined networking (SDN) has been widely regarded as one of the significant enablers for this possibility. READ MORE

4. 3. Designing for the needs of present and future generations: The development of a sustainability integrated design process for consumer products

   University essay from Högskolan i Gävle/Miljövetenskap

   Author : Henrik Lunderbye; [2023]
   Keywords : Industrial design; design process; sustainability; consumer products; greenwashing; climate neutrality; consumption.;

   Abstract : Due to the increased popularity of greener products (green implies being more sustainable) and more businesses involved in greener markets, the phenomenon of greenwashing has expanded. This is problematic because actors trying to design, manufacture and sell products with a high sustainability content are then forced to compete with actors that deal with artificial sustainability. READ MORE

5. 4. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mimi Carvell; Alice Nordgren; [2023]
   Keywords : Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

   Abstract : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. READ MORE

6. 5. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
   Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

   Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE