Essays about: "Alice Nordgren"

Found 3 essays containing the words Alice Nordgren.

1. 1. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mimi Carvell; Alice Nordgren; [2023]
   Keywords : Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

   Abstract : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. READ MORE

3. 2. Marketing Hybrid Events A qualitative study investigating the event industry during the Covid-19 pandemic and the change from physical to hybrid events

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Estephania Canessa Araya; Alice Nordgren; [2022-02-16]
   Keywords : ;

   Abstract : .... READ MORE

4. 3. Factors Influencing Consumer Forgiveness : A comparative study of two generational cohorts in a Swedish cultural context

   University essay from

   Author : Josefin Nordgren; Ida Pärson; Alice Hyllstam; [2017]
   Keywords : ;

   Abstract : .... READ MORE