Essays about: "Intention to share social media"

Showing result 1 - 5 of 13 essays containing the words Intention to share social media.

1. 1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

3. 2. Defense Against the Dark Arts: A Quantitative Study on Inoculation Communication Against Fake News Using Fake Authority

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ellen Hagström; Astrid Linder; [2022]
   Keywords : COVID-19; Misinformation; Prebunking; Authority; Inoculation;

   Abstract : In a digital era, information has never traveled faster. However, the same goes for misinformation and fake news that during recent years has become an issue for societal fundamentals such as elections, public health, and trust in global governance. READ MORE

4. 3. Why Privacy Matters : Qualitative Research on the Phenomenon Sharenting

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Elin Andersson; Matilda Nilsson; [2022]
   Keywords : Sharenting; Online privacy; Parents; Children; Social media;

   Abstract : Sharenting has become closely intertwined with common parenting practices. The term is produced from sharing and parenting and it refers to personal information of children published by the child's guardian on social media. READ MORE

5. 4. IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY DIMENSIONS ON CONSUMER BEHAVIOR : An Empirical Study related to Influencer Marketing on Pakistan’s Fashion Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Faizan Baig; Saad Ullah Shahzad; [2022]
   Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; purchase intention; attitude toward the brand; fashion industry;

   Abstract : This research aims to investigate the impact of social media influencer’s credibility dimensions (Trustworthiness, Attractiveness, and Expertise), in shaping consumer's behaviour (Purchasing intention of customers and customer's attitude towards the brand). This proposed theoretical framework is based on social learning theory and the theoretical implications of the previous literature which is related to social media influencer marketing. READ MORE

6. 5. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Rupam Saha; [2022]
   Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

   Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE