Essays about: "Firm Generated Content on Social Media"

Showing result 1 - 5 of 6 essays containing the words Firm Generated Content on Social Media.

1. 1. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Rupam Saha; [2022]
   Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

   Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

3. 2. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page

   University essay from Göteborgs universitet/Graduate School

   Author : Winny Apaza; Tasnim Jahan; [2021-06-23]
   Keywords : online brand communities; content creators; content characteristics; consumer engagement; influencer generated content; firm generated content; consumer generated content;

   Abstract : Consumer engagement on online brand communities has increasingly become a field of interest among marketers. As the process of online consumer engagement is different from traditional ones, it continued to impose challenges to the marketers to take different strategies. READ MORE

4. 3. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Philipp Sieben; Jean-Michel Ragg; [2020]
   Keywords : Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

   Abstract : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. READ MORE

5. 4. Brand Image and Social Media - an ever trending story? : A Qualitative study on Social Media and Brand Image of a Brand of Low Involvement Products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Karolina Nilsson; Herman Kempe; Hugo Nyberg; [2017]
   Keywords : Brand Image; Types of brand associations; Favorability of brand associations; Strength of brand associations; Uniqueness of brand associations; Low involvement product; Firm generated content; Social media;

   Abstract : A firm’s brand image has to stand the test of time and be durable through different trends and changes, which emphasize the importance of following developments in the marketplace such as the emerging relevance of firm generated content on social media. With attitudes towards a product being lower in relation to the involvement regarding a product, the importance of establishing brand image for low-involvement product brands increases. READ MORE

6. 5. The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups

   University essay from Karlstads universitet/Handelshögskolan

   Author : Jana Weerd; Anne Gebhardt; [2016]
   Keywords : Social Media; Brands; Brand Attitude; Brand Equity; Consumer-Brand Relationship; FGC; UGC; Digital Word-of-Mouth; Negative Comments;

   Abstract : Social Media has become an increasingly important part of people’s everyday life. With the rise of social networks, brands have discovered ways to use this phenomenon to their advantage. READ MORE