Essays about: "Internet Marketing 2008"

Showing result 1 - 5 of 23 essays containing the words Internet Marketing 2008.

  1. 1. Contributions of Cooperatives in Agricultural Marketin : a Case study of the Cashew nut product in the Mtwara Region

    University essay from SLU/Dept. of Economics

    Author : Grace Cholobi; [2023]
    Keywords : Agricultural; Cooperative; contribution; Famers; Market; Members; Tanzania;

    Abstract : Tanzania's Government Cooperative Act 2008 presents a promising step in the right direction toward agricultural growth in Tanzania by promoting the development of a cooperative sector. Agriculture in Tanzania plays a significant role in the economy, particularly cash crops. READ MORE

  3. 2. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  4. 3. STRATEGIC INTERNET MARKETING FOR MUSIC FESTIVALS IN OSLO : A qualitative case study on two music festivals practise of strategic Internet marketing

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Eric Turesson; [2012]
    Keywords : Internet marketing; loyalty; music festivals; strategic marketing; Web 2.0 techniques;

    Abstract : The overall aim of this study was to research how music festivals in Oslo practise strategic Internet marketing and how these could improve their marketing throughout strategic Internet marketing. The interest of this study evoked since there was a lack in previous research in this field. READ MORE

  5. 4. Pets as Status Symbols

    University essay from IHH, Marketing and Logistics

    Author : Tadas Cekavicius; Milda Pajarskaite; [2012]
    Keywords : Pets; status; symbols; conspicuous; consumption; cats; dogs.;

    Abstract : According to Onkvisit and Shaw (1987), many products and possessions can be perceived as extensions of consumers' self-identity.  Some consumers might even try to enhance their image through conspicuous or status consumption. According to Mosteller (2008), possessing a pet is closely related to the theory of the extended self. READ MORE

  6. 5. Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Björkqvist; Erik Johannesson; Linn Jorikson; [2011]
    Keywords : Social media; Facebook; company; loyalty ladder; communication; content analysis;

    Abstract : Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were created. Background: As Web 2. READ MORE