Essays about: "Isabell Weber"

Found 2 essays containing the words Isabell Weber.

1. 1. The high involvement customer journey: A study on customer motivations for touchpoint choice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Pine; Isabell Weber; [2020]
   Keywords : High involvement; customer journey; motivation; touchpoints; multichannel; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. READ MORE

3. 2. Leadership and Brand Alignment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hesseborn; Hampus Harrysson; Isabell Weber; [2019]
   Keywords : Visibility; Brand Identity; Leadership Theory; Brand Orientation; Brand-Oriented Leadership; Business and Economics;

   Abstract : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. READ MORE