Essays about: "Josefine Vinberg"

Found 1 essay containing the words Josefine Vinberg.

  1. 1. Evaluating the attractiveness of the B2C e-commerce market in Dar es Salaam

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Klintbo; Josefine Vinberg; [2011]
    Keywords : E-commerce; Market attractiveness; Tanzania; Developing markets; Focus groups;

    Abstract : The e-commerce industry in Dar es Salaam is in an early stage. This thesis is an attempt to scan the market and to evaluate its attractiveness. By doing so, we aim to be a help for entrepreneurs planning on establishing an e-commerce business in Tanzania. READ MORE