Essays about: "Kajsa Jeppsson"

Found 1 essay containing the words Kajsa Jeppsson.

  1. 1. Requirements on variables within industrial segmentation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Niklas Andersson; Kajsa Jeppsson; Finn Alkskog; [2002]
    Keywords : Segmentation; Industrial Segmentation; Dynamics; Variables; Sub variables; Dynamic variables; Tetra Pak; Packaging lines; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Problem discussion: Industrial segmentation based on strategy requires a new course of action. How will overarching variables be chosen if the segmented objects change continuously? With which strategic sub variables will sub segments be created? Purpose: The theoretical purpose is to identify requirements on variables within segmentation of existing customers in industrial markets. READ MORE