Essays about: "Katarina Knobel"

Found 1 essay containing the words Katarina Knobel.

  1. 1. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Katarina Knobel; [2022]
    Keywords : omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

    Abstract : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. READ MORE