Advanced search

Found 4 essays matching the above criteria.

1. 1. Application of the Balanced Scorecard : In the healthcare department within Jönköping County Council

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Cecilia Sihvo; Caroline Schöld; Kristin Gustafsson; Sarah Summitt; [2009]
   Keywords : Balanced Scorecard; Public sector; Jönköping County Council;

   Abstract : Background: Kaplan and Norton developed the Balanced Scorecard in 1992. This framework has given the management the opportunity to better understand how the organization is functioning. Communication is the vital factor for success with the Balanced Scorecard and the organization. READ MORE

3. 2. Perfect creation for a win-win situation : Four case studies of corprate events

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Kristin Svenhed; Anna Gustafsson; [2008]
   Keywords : Event marketing; motivation; marketing communication; relationship marketing;

   Abstract : It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. READ MORE

4. 3. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Per Einarsson; Kristin Ahlberg; [2008]
   Keywords : Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

   Abstract : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. READ MORE

5. 4. Latvian logging companies : present state and development needs

   University essay from SLU/Dept. of Forest Products

   Author : Daniel Norström; Kristin Gustafsson; [2005]
   Keywords : logging; Latvia;

   Abstract : Several Swedish forestry research institutions, the Nordic Council of Forest Operations Research (NSR), the Nordic Forest Research Co-operation Committee (SNS) and the Royal Swedish Academy of Forestry and Agriculture (KSLA) in co-operation with the Nordic-Baltic Forest-Operations Network has concluded that further discussions and activities concerning Baltic forest operations need more facts regarding the present state and development needs in the Baltic forestry. This study was undertaken to begin bridging this gap by a mission given by the Swedish Institute of Forestry Research. READ MORE