Essays about: "Kristina Netterlid"

Found 1 essay containing the words Kristina Netterlid.

  1. 1. Simply that Complex

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marika Jonsson; Kristina Netterlid; [2016]
    Keywords : productization; software; buyer-seller relationships; network structures; purchasing organization;

    Abstract : In today's highly technological society, companies are under intense pressure to digitize not only their offerings, but also the organization itself. Companies buying information technology are expecting delivery and implementation to be faster as well as to more easily understand offered solutions. READ MORE