Essays about: "Laura Penasa"

Found 1 essay containing the words Laura Penasa.

  1. 1. Radio Frequency IDentification: : Challenges and opportunities in a marketing context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kim Hansen; Laura Penasa; [2014]
    Keywords : Radio Frequency IDentification; Technology Adoption; Marketing; Retailers;

    Abstract : An extensive amount of research has been conducted on Radio Frequency IDentification (RFID) in the context of logistics, supply chain and manufacturing. Additionally, marketing opportunities related to RFID usage have been argued to exist. READ MORE