Essays about: "Lelia Yamina Belouadi"

Found 1 essay containing the words Lelia Yamina Belouadi.

  1. 1. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

    University essay from Umeå universitet/Företagsekonomi

    Author : Lelia Yamina Belouadi; Güney Han; [2023]
    Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

    Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE