Essays about: "Lidia Vukcevic"

Found 1 essay containing the words Lidia Vukcevic.

  1. 1. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lidia Vukcevic; Malin Willgottson; [2013]
    Keywords : Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

    Abstract : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. READ MORE