Essays about: "Linnéa Bäckmark"

Found 1 essay containing the words Linnéa Bäckmark.

1. 1. The Portrayal of Accounting Firms : A Visual Analysis of Images in Annual Reports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Linnéa Bäckmark; Matilda Ek; [2023]
   Keywords : Portrayal; Visual Analysis; Images; Accounting Firms; Accountant Stereotype; Annual Reports;

   Abstract : Purpose: The purpose of this thesis is to contribute to a more comprehensive understanding of accounting firms’ visual portrayal.  Theoretical perspectives: Institutional theory, stereotype theory, legitimacy theory, stakeholder theory, and framing theory have, together with earlier literature, been applied to the empirical findings to fulfill the purpose of this thesis. READ MORE