Essays about: "Lisa Smedley"
Found 2 essays containing the words Lisa Smedley.
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1. The Neighbourly Node : effects of municipal third party involvement on SME networking
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Networking has shown to benefit SMEs in terms of increasing resource acquisition and knowledge transfer, two vital components in SME growth and survival. However, previous research has indicated that SME network management is largely determined by the strategic orientation of the firm, which in turn, is influenced by the owner/manager. READ MORE
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2. Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers
University essay from Akademin för utbildning och ekonomiAbstract : Abstract Title: Customer Perceived Value of Credit Card Rewards - A study on Canadian Consumers Level: Final assignment for Bachelor’s Degree in Business Administration Author: Lisa Smedley Supervisor: Jonas Kågström Date: 2013 - January Aim: The aim of this study is to investigate what influences Customer Perceived Value; where Canadian consumers’ preferences lie in terms of rewards in the Canadian credit card industry. Method: After researching previous studies and determining what constructs have been utilized prior on similar research topics, I implement a quantitative, and to some extend iterative, research approach. READ MORE