Essays about: "Loïc De Wulf"

Found 2 essays containing the words Loïc De Wulf.

  1. 1. Acquisitions: Poison Pill for Innovation?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Puwei Xu; Loïc De Wulf; [2010]
    Keywords : Acquisition; merger; innovation; poison pill; knowledge; innovative performance; innovativeness; patent;

    Abstract : Nowadays, many firms are or have already been engaged in an acquisition process, either as target or acquirer. While these companies seem confident in the potential returns of such endeavors, the positive aspect of those acquisitions has yet to be proven. There is indeed a vivid discussion among scholars, which are divided into two categories. READ MORE

  3. 2. Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : François De Craecker; Loïc De Wulf; [2009]
    Keywords : Ecology; Green Marketing; transportation; automotive industry; car; environment; 5Ps; pollution; recycle; reuse; long-term; CO2; car manufacturers; Belgium;

    Abstract : The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. READ MORE