Essays about: "Loes Tenniglo"

Found 1 essay containing the words Loes Tenniglo.

  1. 1. Transparency - only a trend or a driver for change? : The opportunities of creating a competitive advantage through transparent communication about sustainable business practices.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Loes Tenniglo; Anna Katharina Limbach; [2017]
    Keywords : Sustainability; Transparency; Communication Strategy; Sustainability Marketing; Patagonia; Competitive Advantage;

    Abstract : Purpose:  The purpose of this thesis is to examine how companies can favorablycommunicate their sustainable practices in a transparent way in order tobe perceived as trustworthy so that a competitive advantage canperhaps be achieved. Further, it will be investigated if transparencywithin the supply chain can be used as a fundament for being perceivedas credible by consumers. READ MORE