Essays about: "Luxury i"

Showing result 1 - 5 of 112 essays containing the words Luxury i.

1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Muthuporuthotage Salini Rasadi Perera; [2024]
   Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

3. 2. Does Brand Personality Beat Sustainability Claims?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
   Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

   Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

4. 3. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
   Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

   Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

5. 4. Finding The Perfect Influencer-Brand Fit: A quantitative study on how the combination of social media influencer type and brand type affects the success of an influencer collaboration.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alice Fransson; Emilia Köping-Höggård; [2023]
   Keywords : Influencer marketing; Perceived fit; SMI types; Influencer-brand fit; Luxury brands;

   Abstract : In recent years, the use of influencer marketing as a marketing tool has become increasingly popular. With the growth of influencer marketing, different social media influencer (SMI) types have emerged. Previous literature has explored the favorability of one SMI type over another, but none have incorporated brand type as a moderator. READ MORE

6. 5. Automating Deployments of Trusted Execution Environments

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Gidófalvy Gordon Zsolt; [2023]
   Keywords : hardware TEE; Intel SGX; AMD SEV; SEV-SNP; automation; configuration management; Ansible; scripting; OS dependency management; automation tooling; system tooling; system administration; hardware TEE; Intel SGX; AMD SEV; SEV-SNP; automatisering; konfigurationshantering; Ansible; skript; hantering av OS-beroenden; verktyg för automatisering; systemverktyg; systemverktyg; systemadministration; hardware TEE; Intel SGX; AMD SEV; SEV-SNP; automatisering; konfigurationshantering; Ansible; skript; hantering av OS-beroenden; verktyg för automatisering; systemverktyg; systemverktyg; systemadministration;

   Abstract : Hardware-based TEEs (Trusted Execution Environments) are gaining adoption and becoming more prevalent in today’s computing landscape. In a cloud-native world, where everything runs on ephemeral compute, having the luxury of experts setting up computation environments before running a workload is no longer a possibility. READ MORE