Essays about: "Madelon Blokdijk"

Found 1 essay containing the words Madelon Blokdijk.

  1. 1. Beyond the Screen - Unveiling the Impact of Female Social Media Entrepreneurs as Role Models who Encourage Entrepreneurial Aspiration

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Madelon Blokdijk; Annika Elmberg; [2023]
    Keywords : Entrepreneurial Role Models; Entrepreneurial Aspiration; Female Entrepreneurship; Social Media Entrepreneurship.; Business and Economics;

    Abstract : This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. READ MORE