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1. Purchasing sustainable fashion : How to accelerate consumers’ willingness to act and their actual actions
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Due to the adverse environmental impacts today’s clothing consumption behaviour is causing, it is necessary to accelerate the awareness of sustainable fashion among consumers. Fashion companies are facing difficulties, as sustainable consumption has not yet made an impact on consumers’ fashion purchasing decision. READ MORE
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