Essays about: "Maiya Johnson"

Found 1 essay containing the words Maiya Johnson.

  1. 1. The stories they tell: An exploratory study on how luxury and premium fashion brands profile themselves online

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maiya Johnson; Wasita Thongdee; [2019]
    Keywords : Luxury fashion brands; Premium fashion brands; Brand dilution; Internet Dilemma; Websites;

    Abstract : What do premium and luxury brands communicate in a digital world? Despite a growing number of studies in the field of luxury within the past few years, confusion persists among scholars about what constitutes a luxury brand as opposed to a premium brand. The rise of the internet has further blurred any distinction between these two categories. READ MORE