Essays about: "María Mercedes González"

Found 1 essay containing the words María Mercedes González.

  1. 1. Communication in social media. A new source of power : Based on the posts and comments about sustainability on Zara and H&M’s Facebook accounts

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : María Mercedes González; [2017]
    Keywords : Corporate social responsibility CSR ; Social media; Sustainability discourse; Interactional communication; Power; Encoding decoding; Communication process;

    Abstract : The development of communication technology has also created new structures, able to challenge the traditional power roles of the communicative process. Social media have become a fruitful arena of this change due to their users having the possibility to respond to the producers’ messages. READ MORE