Essays about: "Marcus Albertsson"

Found 2 essays containing the words Marcus Albertsson.

  1. 1. Connection Lost

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : David Lind Albertsson; Marcus Kennemyr; [2022-10-21]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. Generating Revenue-Streams from Vehicle Connectivity Solutions - A case study of Volvo Car Corporation

    University essay from Göteborgs universitet/Graduate School

    Author : Marcus Albertsson; Joakim Edström; [2013-07-03]
    Keywords : Pricing; Revenue Streams; Connectivity; Volvo On Call; Value Capturing;

    Abstract : In times of instability in a heavily competitive market, where competing organization strategy has become very similar and innovation of process are quite easy copied, a good way of capturing value can be crucial in order to find new approaches and new ways of generating revenues. Connectivity has become part of our daily life and many people expect to be connected at all time and now vehicles are being developed in order to comprise connectivity functions. READ MORE