Essays about: "Market mythologies"

Found 1 essay containing the words Market mythologies.

  1. 1. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products

    University essay from Göteborgs universitet/Graduate School

    Author : Elisabeth Almgren; Niclas Forssten; [2022-08-04]
    Keywords : Market mythologies; Commercial mythmaking; Marketization; Market shaping; Market practices; Plant-based protein products; Genealogy; Context-of-context; Qualitative methodology;

    Abstract : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. READ MORE