Essays about: "Marketing Planning Process"

Showing result 1 - 5 of 58 essays containing the words Marketing Planning Process.

1. 1. Somebody should do something : A qualitative study to determine challenges that politicians face in decsion-making to mitigate climate change

   University essay from Högskolan i Gävle/Miljövetenskap

   Author : Sandra Melander; [2022]
   Keywords : Decision-making; Challenge; Politicians; Parliament; Åland; Climate change; Mitigation;

   Abstract : Climate change is known to cause more frequently occurring extreme events which threaten both natural and human systems as we know them. Island nations are particularly vulnerable to these climate-induced changes, and the Åland Islands are no exception to this rule. READ MORE

3. 2. Closing the loop of human waste: can eco-innovation be the key? Findings from the case study of the LooPi urinal

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Maricruz Vargas Esquivel; [2022]
   Keywords : eco-innovation; eco-toilet; wastewater reuse; circular economy; Vienna; Earth and Environmental Sciences;

   Abstract : The Circular Economy (CE) primary goal is to be capable of "closing the loops" in processes by changing the idea of resources and waste. Eco-innovation ("the introduction of any new or significantly improved product (good or service), process, organizational change or marketing solution that reduces the use of natural resources (including materials, energy, water, and land)" could be a way to encourage industries to develop more solutions with "closed-loop" systems. READ MORE

4. 3. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

5. 4. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maxime Lindholm; Sofia Svensson; [2021]
   Keywords : Cross-modal correspondence; sensory expectation; perception; color psychology;

   Abstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE

6. 5. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator

   University essay from KTH/Urbana och regionala studier

   Author : Idil Warsame; [2019]
   Keywords : Co-production; spatial planning; housing; urban development; informal settlements; small-scale; local communities;

   Abstract : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. READ MORE