Essays about: "Marketing and Sales Alignment"
Found 5 essays containing the words Marketing and Sales Alignment.
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1. An Intraorganizational Perspective of Sales Teams : A case study of the design and processes of a sales team in the cloud software industry.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The shift towards relationship marketing entails an increased attention directed to buildingcollaborative relationships in the business-to-business market. This has further contributed tothe current interest in the intraorganizational setting in the area of sales and key accountmanagement, and more specifically the notion of sales teams. READ MORE
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2. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE
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3. How to Increase Handover Accuracy of Marketing Generated Leads : A Case Study of the Leads Handover in a Multinational B2B Cooperation
University essay from KTH/Industriell marknadsföringAbstract : På grund av marknadsförings växande roll i kundinteraktion, befinner sig marknadsavdelningar allt mer i besittning av nya typer av kundinformation och sådan information som traditionellt har genererats och förvaltats av försäljningsavdelningar. Genom att tillhandahålla försäljningsavdelningen med högkvalitativa kundleads och samarbeta i att avancera dessa till faktiska affärer, kan marknadsföring använda sin nya roll i kundinteraktionen och därmed stödja försäljningstillväxten. READ MORE
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4. Investigating the Coordination Between Operations and Sales in an Industrial Environment - a Case Study at Tetra Pak
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Misaligned strategies that are developed within different units in a company is unfortunately a common occurrence. Generally, operations strategy and marketing strategy are difficult to align; the operations unit and the sales unit often have troubles understanding each other. READ MORE
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5. Interface between the Marketing and Sales and Product development departments : A case study
University essay from JTH, Industriell organisation och produktion; IHH, InformatikAbstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE