Essays about: "Marketing innovation"

Showing result 21 - 25 of 243 essays containing the words Marketing innovation.

  1. 21. Overcoming the barriers to AI implementations : A bachelor’s thesis in Service Management and Marketing

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Max Källström; Ellie Lynch; [2023]
    Keywords : Artificial Intelligence; Barriers to innovation; Technology Adoption; AI implementation; AI;

    Abstract : As technology continues to develop and form tools capable of helping people andorganisations become more efficient, there is a need for organisations to stay up-to-dateon the various tools and trends to stay relevant on the market and not fall behind. Artificialintelligence (AI) is one of those tools that is emerging on the market and challengingorganisations to implement the technology to stay relevant. READ MORE

  3. 22. Artificial Intelligence in Business Context: A qualitative study on how Artificial Intelligence influences business strategy adjustments

    University essay from Göteborgs universitet/Graduate School

    Author : Mariyam Akhter Siju; Refat Binte Umme Hasan; [2022-07-05]
    Keywords : Artificial Intelligent; strategic changes; internal strategies; value creation through technological innovation; value chain resilience;

    Abstract : Technological advancements are undoubtedly providing a significant support in increasing operational efficiency of organizations from any industry. Organizations often suffer to cope with the technological changes that they make, since it has become a regular process that happens at a speed that is quite tough to trace. READ MORE

  4. 23. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    University essay from SLU/Dept. of Forest Economics

    Author : Eric Lwin; [2022]
    Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

    Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

  5. 24. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  6. 25. The transition towards sustainable food systems : A study on the development of aquaponics andits market penetration in Sweden

    University essay from SLU/Department of Molecular Sciences

    Author : Aleksej Tarasenka; [2022]
    Keywords : sustainability transition; transformation; niche-regime; MLP; protective space; niche-regime interaction; hydroponics; RAS;

    Abstract : A food system includes many processes and actors that interact at different levels to maintain human` access to food. As the need for the food increases due to population growth, the activities associated with obtaining the food led to pressure on the environment. READ MORE