Essays about: "B2B Sales Funnel"
Found 1 essay containing the words B2B Sales Funnel.
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1. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE
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