Essays about: "Marketing mix in banking in the time of a global financial crisis"

Found 1 essay containing the words Marketing mix in banking in the time of a global financial crisis.

  1. 1. Marketing mix in banking in the time of a global financial crisis.

    University essay from

    Author : Monika Kaczynska; Lena Al Azzawi; [2011]
    Keywords : international marketing; marketing; marketing mix; crisis; crisis management; banking; swedbank;

    Abstract : Title:Marketing mix in banking in the time of global financial crisis. Purpose:The purpose of this study is to gain better understanding of banks‟ marketing mix in the time of a global financial crisis. READ MORE