Essays about: "Martina Ölund"

Found 2 essays containing the words Martina Ölund.

1. 1. Made in Kalmar : A Case Study about the Fanerdun Establishment in Kalmar

   University essay from IHH, Företagsekonomi

   Author : Jenny Englund; Andrea Merker; Martina Ölund; [2007]
   Keywords : Regional Network; Internationalisation; Guanxi; Establishment; China; Kalmar; Fanerdun;

   Abstract : The Swedish town Kalmar suffered from economic cutbacks during the 1990’s and many local companies left the region resulting in a decrease in population. Local authorities therefore set goals of regional development and an economic turn was thought to come with foreign investments. READ MORE

3. 2. Storytelling : A Study of Marketing Communication in the Hospitality Industry

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Maria Ågren; Martina Ölund; [2007]
   Keywords : Storytelling; Marketing Communications; Integrated Marketing Communications; Word of Mouth; Hospitality; Hotels;

   Abstract : There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector. READ MORE