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Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. Corporate Social Responsibility : The future of business or just a beautiful surface?

    University essay from Ekonomihögskolan, ELNU

    Author : Sophie Lindgren; Amanda Tuvhag; [2012]
    Keywords : Corporate Social Responsibility; marketing strategy; business ethics; sustainability; reputation; food industry; retailers; gap-model; perception; customers; retail store industry; expectation; environmentally certified; ecological products; fair trade;

    Abstract : Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. READ MORE

  3. 2. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Magnus Fagerlund; Jonas Körner; [2010]
    Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

    Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

  4. 3. Overlapping B2B and Family Business Marketing : A Study about Family and B2B Firms Exhibiting at Bilsport Performance and Custom Motor Show

    University essay from Internationella Handelshögskolan; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Brian André Kervaire Orellana; Eber Andres DeLeon; [2009]
    Keywords : Trade Shows; Family Business; Business-to-Business Marketing; Custom Motor;

    Abstract : Background: Family Businesses’ way of doing marketing has similarities with B2B marketing. Usuallyfamily firms focus on what they have traditionally done well and diversify in related areas using their knowledge of how to perform in certain markets with certain customers and by offering certain productsand services. READ MORE

  5. 4. The Global Effect of the Glaxo Case : The Increase of Transfer Pricing Conflicts between the OECD and the US

    University essay from IHH, Rättsvetenskap

    Author : Camilla Hallbäck; Sara Gustafsson; [2008]
    Keywords : Transfer Pricing; Marketing Intangibles; The Arm s Length Principle; The Pharmaceutical Industry; Internprissättning; immateriella tillgångar; armlängdsprincipen; läkemedelsbranschen;

    Abstract : This master’s thesis compares the OECD transfer pricing recommendations with the transfer pricing rules of the US. The main focus is the ethical pharmaceutical industry and intangible property, in particular marketing intangibles. READ MORE

  6. 5. Conditions for Successful Export : An Analysis of Bolivian Wooden Door Producers

    University essay from Ekonomiska institutionen

    Author : Malin Rosén; Monica Lindmark; [2006]
    Keywords : International marketing; Export; Export maturity; Bolivia; Wooden doors; Minor Field Study; Trade;

    Abstract : Bolivia, as the poorest country in South America, can gain a lot from international trade. It is an important factor for a country to build prosperity and gain economic growth and thereby reach a higher standard of living. But for a company to succeed in the international market is a demanding task. READ MORE