Essays about: "Sophie Lindgren"

Found 1 essay containing the words Sophie Lindgren.

  1. 1. Corporate Social Responsibility : The future of business or just a beautiful surface?

    University essay from Ekonomihögskolan, ELNU

    Author : Sophie Lindgren; Amanda Tuvhag; [2012]
    Keywords : Corporate Social Responsibility; marketing strategy; business ethics; sustainability; reputation; food industry; retailers; gap-model; perception; customers; retail store industry; expectation; environmentally certified; ecological products; fair trade;

    Abstract : Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. READ MORE