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Showing result 1 - 5 of 34 essays matching the above criteria.

  1. 1. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zehui Sun; Xiaoyuan Cheng; [2023]
    Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

  3. 2. Simulation of the Filling of Epoxy in Resin Impregnated Paper Bushings : Analysis of Temperature Measurements during Filling of Epoxy and the Generation of New Filling Recipes to Avoid Cavities in the RIP Bushing

    University essay from Uppsala universitet/Avdelningen för beräkningsvetenskap

    Author : Hanna Damsgaard Falck; [2023]
    Keywords : Porous media; COMSOL Multiphysicis; Darcy s Law; Richard s Equation; Resin Impregnated Paper Bushings; RIP Bushings; Bushings; Transformers; Epoxy; Simulation;

    Abstract : The goal of the project was to create a model in COMSOL Multiphysics that can simulate thefilling of resin (epoxy) in Resin Impregnated Paper (RIP) bushings. Using the model new fillingrecipes that avoid problematic double-fronts and thereby avoid the creation of cavities in thebushings should be designed. READ MORE

  4. 3. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    University essay from

    Author : Chau Le; Nhan Chau; [2023]
    Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

  5. 4. Impact of Shot Length and Motion on Cinematic Tempo

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Andreas Panagiotidis; Felix Broberg; [2022]
    Keywords : ASL; Motion magnitude; Film; Tempo;

    Abstract : Tempo is an important part of film, it is used by filmmakers to communicate various feelings and settings through visual media. Through research, we found shot length and motion are what primarily makes the tempo of a film. READ MORE

  6. 5. The mediating impact of monetary incentives : A study on consumers’ willingness to recycle sWEEE

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Emil Lindholm; [2022]
    Keywords : Recycling; E-waste; Deposit-refund system; Willingness; Theory of planned behaviour; monetary incentives;

    Abstract : E-waste is a growing problem across the world. With a higher living standard comes an increase in electronic product usage and subsequently discarding, which leads to negative environmental and human impact when discarded incorrectly. This improper discarding of E-waste is most prevalent in the small equipment category. READ MORE