Essays about: "Melina Amel Sayyah"

Found 2 essays containing the words Melina Amel Sayyah.

  1. 1. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    University essay from Göteborgs universitet/Graduate School

    Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Abstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE

  3. 2. Internationalization through E-commerce within the Fashion Industry. A case study of Swedish fashion companies’ e-commerce abroad

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sara Nilsson; Melina Amel Sayyah; [2017-08-29]
    Keywords : ;

    Abstract : E-commerce has evidently created new ways of conducting business and it could be argued that e-commerce has erased all national borders, adding a new dimension to the process of internationalization. The phenomenon of e-commerce is especially visible within the fashion industry. READ MORE