Essays about: "Melodifestivalen"

Found 3 essays containing the word Melodifestivalen.

  1. 1. Sweden - we have a result! : The Melodifestivalen Brand and its Implications

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Charlie Bech-Jansen; Robin Eriksson; [2019]
    Keywords : Melodifestivalen; Brand Equity; Priming; Consumer Attitudes; Marketing Activities;

    Abstract : Melodifestivalen is one of Sweden's most viewed television programs. However, for the past few years, its viewings and ratings have suffered a decline. One explanation for this phenomenon is a change in the consumers' attitude towards the program, and a shift in Melodifestivalen's brand equity as a result. READ MORE

  3. 2. Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Matilda Eneberg; Johanna Scortea; [2018]
    Keywords : Place brand image; place attributes; engagement; Instagram; event;

    Abstract : Place branding is complex, and marketers need to find new ways in order of place branding. This thesis concerns communication on social media during an event, and its influence of place brand image. Place brand image is a very wide and complex concept. Therefore, this thesis focuses on three place attributes, namely, people, place, and pulse. READ MORE

  4. 3. And the winner is... : Predicting the outcome of Melodifestivalen by analyzing the sentiment value of Tweets

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Koski; Jennifer Persson; [2017]
    Keywords : ;

    Abstract : In a world where a lot of people post their feelings about things on social media, the interest in using sentiment analysis to be able to collect and understand these feelings has arisen. This thesis aims to investigate the possibility of predicting the outcome of a television competition, decided partly by the viewers’ votes, using sentiment analysis on tweets. READ MORE