Essays about: "Mengting Xie"

Found 2 essays containing the words Mengting Xie.

1. 1. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

   University essay from Högskolan Väst/Avd för företagsekonomi

   Author : Xie Mengting; Xudong Zhang; [2015]
   Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

   Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE

3. 2. Establishing Effective Communication with Chinese Vendors : when outsourcing production to China cross Chinese intermediary

   University essay from Högskolan Väst/Avd för företagsekonomi

   Author : Mengting Xie; [2014]
   Keywords : Effective; Communication; Management; Chinese; Outsourcing production to China;

   Abstract : This thesis dedicates to explore establishing effective communication with Chinese vendors for Western companies who outsourcing production to China. An effective communication with Chinese vendors refers to gain the true understanding, right decision and expected reaction from Chinese vendors, after they receive the managerial or communicational messages (e. READ MORE