Essays about: "Mikaela Zarki"

Found 1 essay containing the words Mikaela Zarki.

1. 1. Do you mind talking to a chatbot? : A quantitative study about how chatbots affect the digital customer experience within Swedish banks. 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Hultman; Mikaela Zarki; [2021]
   Keywords : Artificial Intelligence; Chatbot; Swedish Banking Sector; Technical Quality; Technical Service Quality; Customer Experience; Customer Satisfaction.;

   Abstract : This bachelor's degree thesis aims to increase the understanding of how chatbots affect the digital customer experience within Swedish banks. Furthermore, this study examines how bank chatbot's technical quality affects the digital customer experience. READ MORE