Essays about: "Milena Conny Annika Desch"
Found 1 essay containing the words Milena Conny Annika Desch.
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1. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues
University essay from Göteborgs universitet/Graduate SchoolAbstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE
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